Ladies, I’m sure you’ve heard about Gilt. Com, the luxury goods online site that offers exclusive limited time sales on designer goods. Gilts been growing fast and Amazon has entered the market with “My Habit” a gilt look alike. So why have these luxury deal sites flourished?
Besides great prices, consumer psychology is driving demand. These sites leverage aspects of consumer psychology to drive the impulse of purchase. First, scarce items are more valued, when the sites show “sold out” they are cueing customers to believe that others are in hot pursuit of popular items- so obviously you want it need it and cant live without it. Also, you have a limited time of “buying opportunity” that if you don’t exercise will disappear so your more inclined to react and purchase. DARNIT- they get me every time!
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